Walmart (WMT) is leveraging its recent investment in technology again with a new virtual fitting room that it hopes will drive sales. Read more.
Justin Sullivan Walmart (NYSE:WMT) is leveraging its recent investment in technology again with a new virtual fitting room that it hopes will drive sales even as consumer discretionary spending comes under more pressure. The new virtual dressing room, which utilizes tech from recent Walmart (WMT) acquisition Zeekit, allows shoppers to upload an image of themselves and see how items would look. The retailer is seeing early success with conversion rates for the Choose My Model program in comparison to the normal part of the website. WMT is also gathering useful consumer data to Shares of Walmart (WMT) fell 1.07% on Thursday.
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